What We Do: We push brands forward online through proprietary research, creative strategy, and an integrated marketing approach.
Marketing
Digital marketing has changed dramatically in just a few years — we've gone from measuring success with mere clicks and leads to truly understanding real conversion metrics, revenue, insightful customer data and more. What is this new language? It's what online marketing has become: a complex structure with multiple components in search, social, and display.
Success in this environment requires a more holistic, integrated approach than most agencies offer. Instead of focusing on one particular strategy, ISM specializes in data-first, creative, customized campaigns that deliver personalized, meaningful experiences to customers at the right time, on the right device. By building a series of connections with your customers at every touch point, we break through existing performance plateaus and achieve the maximum ROI for your brand.
Strategy
You know your brand. We know the market. Our strategic plan for your business will further refine who you are and what makes you unique, and then identify existing and future opportunites in the marketplace. What are you already doing well and how can we amplify those efforts? Where are the gaps? What trends and advantages can we capitalize on to get you a step ahead of the competition? iSearch Media is serious about predictive relationship marketing, using a broad range of real-time customer information to understand the daily needs and desires and to proactively offer targeted solutions. Our strategic services are a combination of data-driven insight, customized analytics, and detailed planning that make every marketing action lead to greater Lifetime Customer Value.
Research
Like any business process, the best research systems are proprietary, tried and tested over time. iSearch Media has developed a unique formula called Digital Marketing Intelligence (DMI) Research that we apply to every client, to achieve true consumer insight that informs our strategy. We focus on collecting data across multiple categories, including geographic, demographic, behavioral, lifestyle, social, campaign, and several more — blending in industry data (e.g., competitive saturation, keyword trends) and client-centric information such as website analytics, log files, stakeholder interviews, and CRM. We then integrate and that data into the deepest level of consumer insight possible. By taking such a data-first approach, ISM is able to build a more intelligent customer focused strategy that produces top quality results.
Our Clients: Movers and shakers in retail, automotive, hospitality, business services and more — all helped ahead by ISM.
What clients are saying: “ISM dove even deeper into our project than we expected, using proprietary data and consumer behavior insights to come up with a thorough, intelligent strategy. And an execution that immediately proved profitable. They killed it, they really did." —Gary Peterson, former Marketing Manager
How We Do It. Data-dicing, number-crunching, insight-building. And that's all before breakfast.
Consumer Behavior Experts
The consumers of today are worlds apart from the consumers of the past. They're no longer just window shoppers and active buyers; they are writers, reviewers, and even brand stakeholders, who cast their votes and openly share their opinions on products and services. They trust each other, and they trust brands with an authentic online presence — those that actively engage with them in all the right places. We at iSearch Media not only understand this new consumer, we know the secrets to creating that kind of relationship. We help brands make deep connections with these consumers in a way that delivers real value all around.
Marketing Intelligence
If marketing is ultimately about selling, marketing intelligence is about smart selling. And being smart is not about "gut feeling" or intuition, it's about putting all of the pieces of the puzzle together and seeing the big picture — then making confident and informed decisions that puts our clients on top. How is this done? We start by gathering and evaluating campaign and operational data, then apply our understanding of the market from research in consumer psychology, competitor activity, and identification of new segments and opportunities. This is the foundation for ultra-smart, powerful marketing strategies that deliver compelling results for our clients.
Social
Social media is here to stay: marketers have reported that the percentage of their budgets being allocated to social media will triple to reach 18% in the next five years.* There's a reason brands started using social media in the first place — it was a way to directly reach the more social consumer . A truly effective social media presence is not simply a Facebook page or a few mentions in the blogosphere. ISM knows that it's not just about getting into the conversation; it's about leading it. We work with brands to analyze and assemble the many pieces of the social media puzzle in a way that allows them to quickly and easily connect, influence and attract valuable customers. Ever hear of the "slow burn" effect? That's how we approach social media — as a way to break free of meaningless, one-off connections and instead garner long-term loyalty and lasting relationships.