Here’s just a sampling of some of the great brands we work with.
California Closets
California Closets’ challenges ranged from 90+ franchises running their own programs to a fully Flash-based website that was non-complient with SEO standards.
Challenge:
No digital strategy, decentralized franchises, no central data aggregation or reporting, stalled traffic and lead growth.
Solution:
Built end-to-end digital strategy that unified the brand and its franchises, centralized all data for all stake holders, and provided traffic, lead, and revenue growth.
“You guys are rock stars at what you do. Our site is performing at ten times the effectiveness and our lead generation is through the roof.” —Tracy Weir, former VP of Marketing
Asure Software
Asure Software’s challenges included high lead costs, ineffective lead scoring, and integrating the websites for its two primary offerings, NetSimplicity and iEmployee, into a single Asure-branded site.
Challenge:
Incomplete digital strategy, decentralized product websites, SEO link dilution, no lead quality scoring, high lead costs.
Solution:
Devised custom tracking parameter & lead quality scoring system, developed custom strategy to transition from product to band sites, and provided traffic, lead, and revenue growth.
“ISM dove even deeper into our project than we expected, using proprietary data and consumer behavior insights to come up with a thorough, intelligent strategy. And an execution that immediately proved profitable. They killed it, they really did.” —Gary Peterson, former Marketing Manager
Trunk Club
Trunk Club is a Chicago-based start-up looking to create a better way for men to discover new clothes.
Challenge:
Never having an AdWords account that had been successful, Trunk Club tasked ISM with creating a profitable paid search program, targeting their niche consumers in a highly competitive marketplace.
Solution:
Rebuilt current AdWords account with brand new campaign structure, utilizing advanced strategies including match type mirrors. Created a highly targeted keyword list of both broad and long-tail terms to target Trunk Club’s key demographic. Implemented retargeting and leveraged the GDN to attract new consumers, build brand awareness and help improve search performance.
AQUA Hotels
Aqua’s challenges included low traffic volume, inconsistent occupancy rates, and ineffective lead distribution among properties.
Challenge:
Incomplete digital strategy, lack of keyword focus, link dilution, high booking costs
Solution:
Developed custom strategy integrating paid and organic search, massively restructured paid search campaigns, and provided traffic, bookings & revenue growth.
