Marketing
Digital marketing has changed dramatically in just a few years — we've gone from measuring success with mere clicks and leads to truly understanding real conversion metrics, revenue, insightful customer data and more. What is this new language? It's what online marketing has become: a complex structure with multiple components in search, social, and display.
Success in this environment requires a more holistic, integrated approach than most agencies offer. Instead of focusing on one particular strategy, ISM specializes in data-first, creative, customized campaigns that deliver personalized, meaningful experiences to customers at the right time, on the right device. By building a series of connections with your customers at every touch point, we break through existing performance plateaus and achieve the maximum ROI for your brand.
Strategy
You know your brand. We know the market. Our strategic plan for your business will further refine who you are and what makes you unique, and then identify existing and future opportunites in the marketplace. What are you already doing well and how can we amplify those efforts? Where are the gaps? What trends and advantages can we capitalize on to get you a step ahead of the competition? iSearch Media is serious about predictive relationship marketing, using a broad range of real-time customer information to understand the daily needs and desires and to proactively offer targeted solutions. Our strategic services are a combination of data-driven insight, customized analytics, and detailed planning that make every marketing action lead to greater Lifetime Customer Value.
Research
Like any business process, the best research systems are proprietary, tried and tested over time. iSearch Media has developed a unique formula called Digital Marketing Intelligence (DMI) Research that we apply to every client, to achieve true consumer insight that informs our strategy. We focus on collecting data across multiple categories, including geographic, demographic, behavioral, lifestyle, social, campaign, and several more — blending in industry data (e.g., competitive saturation, keyword trends) and client-centric information such as website analytics, log files, stakeholder interviews, and CRM. We then integrate and that data into the deepest level of consumer insight possible. By taking such a data-first approach, ISM is able to build a more intelligent customer focused strategy that produces top quality results.
The art of integration. Our unique, holistic approach to digital marketing means that we carefully measure and deliver the right quantities of search, social, and display campaigns for each client. Like creating the perfect seven-layer dip, it's an art form that requires balance and precision. And the results are well worth it.
Marketing Capabilities
- Search engine optimization
- Local search marketing
- Paid search marketing
- Social media marketing
- Display & retargeting
- Online reputation management
- Conversion Optimization
Agency Services
- Digital research
- Strategy development
- Custom analytics dashboards
- Digital project management
The Science of Numbers. So much data, so little time. We break the numbers down and turn them into actionable strategy.
Technology
Marketing has become so deeply entwined with technology that it's hard to know who is driving the train — the marketers or the technologists. Every day, a new advertising, social media or web technology changes the way you run marketing operations, how you perceive your audiences and how customers perceive you. At ISM, we believe that marketers must take ownership of technology platforms and use them to enhance campaigns, not run them. Our own technology is focused on data collection from a variety of sources, because we know it's the key to continuous improvement and the way to achieve true consumer insight — the insight that fuels our strategy and our clients' success.
Sample Data Types
- Keyword trend data
- Industry
- Geographic
- Demographic
- Psychographic
- Lifestyle
- Behavioral
- Search engine performance
- Website analytics
- Log file
- Social
- CRM
Lifetime Value Methodology
What's the value of a customer? More importantly, what's the value of a lifetime customer? Lifetime value methodology means moving beyond the mindset of the one-off sale and creating a relationship that keeps the customer coming back over and over again. That same customer may even become a brand advocate and drive new business to you via trusted recommendations to peers, thus creating even more value. iSearch Media is the first search agency to utilize this proprietary Lifetime Value Methodology in campaigns, creating intimate, meaningful and lasting relationships between the brand and consumer.
Lifetime Value Calculation
- Micro-Segmentation
- Highest value segments
- Highest value customer
- Campaign specific LTV
Integrated into Campaigns
- Search engine optimization
- Paid search marketing
- Social media marketing
- Display & retargeting
Custom Analytics
At iSearch Media, we don't believe in generic. We have the ability to custom-build reporting solutions that are based entirely on your organizational and business needs, using a strong foundation of data aggregation across all sources. And with built-in rights and distribution management, it's a completely open system that can grow as you grow and your needs change. Best of all, since we're pros at custom work, we whip up your custom analytics in less than six weeks. (We challenge you to get that kind of turnaround elsewhere.)
- Complete data aggregation across all data sources
- Custom to organizational and business needs
- Open system that can grow
- Rights and distribution management
- Build on a rapid development platform
Social
Social media is here to stay: marketers have reported that the percentage of their budgets being allocated to social media will triple to reach 18% in the next five years.* There's a reason brands started using social media in the first place — it was a way to directly reach the more social consumer . A truly effective social media presence is not simply a Facebook page or a few mentions in the blogosphere. ISM knows that it's not just about getting into the conversation; it's about leading it. We work with brands to analyze and assemble the many pieces of the social media puzzle in a way that allows them to quickly and easily connect, influence and attract valuable customers. Ever hear of the "slow burn" effect? That's how we approach social media — as a way to break free of meaningless, one-off connections and instead garner long-term loyalty and lasting relationships.